Cyndi Smith Digital Marketing & Integrated Marketing Solutions
Other Skills & Tools
OTHER GENERAL SKILLS AND TOOLS:
Excellent presentation, communication, and reporting skills (for C-level on down).
Web development using WordPress, Drupal, hard-coded HTML/CSS5.
Deep knowledge of many Content Management Systems (CMS): WordPress, Drupal, ShareP0int, AEM, Joomla, etc.
Extensive Teaching, Software Training experience for all levels of internal customers, from non-technical rookies to seasoned professionals. Both in-classroom and via webinars with WebEx and other webinar platforms.
Use of Litmus to hone and ensure deliverability of emails.
Marketing Automation Tools: Sales Force Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, Hobson’s Radius, SFDC, etc.
Expert with GDPR/CAN-SPAM rules and Email Marketing best practices. Expert in creating and testing message deliverability and cross-platform compatibility.
Acted as the internal support hub for company-wide non-technical Web Editors, CMS users, and Software Users (Drupal, WordPress, ColdFusion, Joomla, MS Excel Fundamentals, Photoshop Basics, MS Project, etc.).
CRM Admin: Create user roles and permissions, handle all user administration, support users with technical help.
Project Management: multiple projects and teams, Remote Team Management, Cross-departmental team creation and development, using Microsoft Project, Teams, Basecamp, Tick, Slack, Skype for Business, Trello.
A/B testing for UX and Funnel Optimization, Page Load Speed, Landing Pages, Site UX Design.
A/B testing and revision of messaging in emails and user flow.
Dashboarding, Analyzing and Reporting KPI –traffic (visits, quality of visitors, clicks, engagements, conversions), funnel optimization and effectiveness, revenue by source, ROI, top landing pages, quality scores of PPC campaigns.
Digital Content: SEO-driven content creation, UX writing, editing, copywriting for funnel and lead nurturing.
Offline Content: Copy Writing and Editing for email, print, content strategy, optimization, marketing.
Creating department and company-wide Processes and Policies: documentation and education.
Web and Marketing Analytics with Google Analytics, Adobe Analytics, Excel, PowerBI.
Languages: HTML, CSS, XML, ColdFusion, PHP, JavaScript, some SQL, Some Python, French.
Expertise (10+ years of experience) in Marketing Automation & CRM tools (Marketo, Hobson’s Radius, Hootsuite, Pardot, HubSpot).
Site Governance, Quality Assurance, Accessibility, Analytics: SiteImprove, GA, GTM.
Data Analysis & Data Visualization: Excel, Power BI, etc.; Representing KPI visually for internal communications and reporting to C-level leadership.
Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver, PremierPro, AE, FW, InDesign, etc.), web and print graphic design.
Direct Targeted Marketing and Promotions: lead generation, nurturing, segmentation, targeted on- and off-line, tracking, reporting.
Social Media Marketing (LinkedIn, FB, Twitter, Instagram, etc.) Editorial Calendar Management, Hootsuite automation, TweetDeck. Ads, promotions, analytics. Paid Social Marketing on LinkedIn, Facebook, Instagram.
Search Engine Optimization & Marketing (SEO and SEM).
Google Analytics Certified, Google Webmaster Tools, Google Tag Manager, Local, Remarketing, PPC.
Eyes set on learning more about AI and Machine Learning and how they affect Digital Marketing.
Team Leadership: love to work with millennials and young talent, passionate about helping my employees grow in knowledge and fulfillment while having fun and crafting their own career paths.
Managed teams for PR/Communications, Graphic Design, Social Media, Brand Management, Search Engine Marketing, SEO, Email Marketing, Asset Production (videos, photos, imagery, podcasts, drone footage, field photography, product photography, animation, printed marketing materials).
Always enthusiastic and striving to learn new ways to make myself a more productive, encouraging, and efficient manager, team player and communicator.